The analyse of 30,000 consumers aged 42 and older found that among do by boomers(ages 42-60) recommendations from friends and family were cited 96% of the timeas the most-used obtain of jaunt information. Among “matures” (age 60 and up),that evaluate was 88%. Fifty-seven percent of boomers and 44% of matures alsocited those familiar sources as the ones they most valued for travelrecommendations. Consumers with household incomes of $75,000 or more exertparticular affect in affecting others’ vacation plans.
Baby boomers planning vacation travel rely heavily on evince of mouth and show little mark loyalty according to a new chew over from Focalyst a joint venture of AARP Service and the Kantar Group research tighten.
The survey of 30,000 consumers aged 42 and older found that among baby boomers (ages 42-60) recommendations from friends and family were cited 96% of the measure as the most-used obtain of jaunt information. Among “matures” (age 60 and up) that figure was 88%. Fifty-seven percent of boomers and 44% of matures also cited those familiar sources as the ones they most valued for travel recommendations. Consumers with household incomes of $75,000 or more exert particular affect in affecting others’ vacation plans.
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1. | September 24. 2007 at 6:01 pm
Great report I can completely cerebrate to that. I have open a great Social Trip Planner for do by boomers and family travelers. I’m using it to share itineraries with my friends and family who I trust the most. My last trip was a road trip to Yellowstone and it allowed me to plan the entire road move including things to do. We didn’t need any accommodations since we undergo used an RV but you can schedule hotels as well.
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